Strategic Housing Partners

Formed in 2016, Strategic Housing Partners is a joint venture led by five proven real estate principals with a track record of more than $5 billion in successful real estate transactions over the last two decades.


Principal & Chief Investment Officer

During his 23-year real estate career, Steven Ludwig has demonstrated significant experience in real estate acquisitions, dispositions, asset management, development, property management and capital sourcing for both public and private companies. Since moving into the investment space and founding Coastline Capital Partners in 2002, Mr. Ludwig has created over 50 real estate joint ventures totaling nearly 100 assets totaling approximately 4,000 multifamily units and 50,000 square feet of commercial space worth an aggregate of $1 Billion.


In 2008, Mr. Ludwig moved into property and construction management, co-founding Coastline Real Estate Advisors and Turnaround Solutions to actively manage its real estate portfolio on a fee-basis. To date, CREA has managed more than 7,000 residential units with a combined asset value in excess of $2 billion.


Mr. Ludwig began his career as a Financial Analyst for Prudential Securities in the Real Estate Investment Banking division and then worked at Colony Capital, a premiere international real estate investment firm. At Colony Capital, Mr. Ludwig’s focus was underwriting new property acquisitions and asset management.


Mr. Ludwig received his Bachelor’s degree in Business Administration with concentrations in finance and marketing from The Roberto C. Goizueta Business School at Emory University. In addition, Mr. Ludwig is an active philanthropist having been a “Big Brother” with Jewish Big Brother Big Sisters of Los Angeles for ten years and is actively involved with the Challenged Athletes Foundation has raised over $1.25 million ( since 2011. Married with three children, Mr. Ludwig is an avid endurance athlete and enjoys coaching his children’s sports including lacrosse, basketball, and flag football.


Principal & Chief Financial Officer

Eric Freedman has been responsible for the acquisition, syndication, and operation of over $1 Billion of real estate assets since 2002. Along with Steven Ludwig and James Killian, he co-founded several real estate investment vehicles and in 2008, moved into property and construction management, co-founding Coastline Real Estate Advisors and Turnaround Solutions, a licensed California general contracting firm.


Beginning his career in the Transaction Advisory Services Group at Arthur Andersen, Mr. Freedman performed financial and operational due diligence in multiple industries including manufacturing, retail, entertainment, online services, and healthcare. Mr. Freedman has worked with clients at the highest level of these industries, including Vivendi/Universal, News Corp, The Carlyle Group, Barclays Capital, and Diesel.


A member of the Alumni Board of Directors at his alma mater, the Roberto C. Goizueta Business School at Emory University, Mr. Freedman also completed the Executive Program at the Anderson School of Business at UCLA and served on the Board of Trustees for the Brentwood School located in Los Angeles, California along with a Board Chair for the Brentwood Presbyterian Preschool. He is currently a member of the finance committee at the Village School located in the Pacific Palisades. He is currently working with the City of Los Angeles and Snap to bring Augmented and Virtual Reality computer training to underserved communities. Mr. Freedman is a licensed real estate broker in California and New York.


Principal & Chief Operating Officer

James Killian’s areas of expertise encompass all facets of multifamily acquisition, syndication, renovation, property management, and asset management. Along with Steven Ludwig and Eric Freedman, Mr. Killian co-founded Coastline Real Estate Advisors and Turnaround Solutions and has been instrumental in the design of the operational architecture of all companies. To date, CREA has managed more than 7,000 residential units with a combined asset value of over $2 billion.


After co-founding CREA and Turnaround Solutions, Mr. Killian went on to co-found NextGen and has made over $900 million in apartment investments. Through these entities, Mr. Killian capitalized on his extensive contacts for acquisition and his market knowledge to reposition desirable, undervalued and underutilized multifamily communities throughout Southern California.


A graduate of the University of Southern California, Mr. Killian received a Bachelor’s Degree in Public Policy and Development with concentrations in Urban Planning and Real Estate Development. Mr. Killian was the captain of the USC Men’s Volleyball team and a standout member of the U.S. National Team. Mr. Killian is an accomplish cyclist which he combines with his philanthropic efforts to raise substantial donations for both Challenged Athletes Foundation and Prostate awareness.



A co-founder of Coastline Capital Partners and NextGen, Jerry Baker has a distinguished career spanning over four decades. Mr. Baker has owned and managed commercial properties for more than 40 years, and is currently the President and major shareholder of CBS Development Corporation, which is currently involved in developing approximately 1,000 acres of residential real estate throughout Central California.


Since 2002, Mr. Baker has been involved in acquiring and developing approximately $1 billion worth of multifamily investments in Southern California. He also holds controlling interest in several retail businesses.


Mr. Baker was a principal at Auto Insurance Specialists, which was subsequently acquired by Mercury General Corporation. His association with AIS has spanned nearly 50 years. He currently serves as Executive Vice President under Mercury’s ownership.